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  • Tristan Acker

BTYF and innovating in the age of crisis


When I saw Noa James and the BrickToYaFace apparatus start to talk about a video countdown show in the wake of the coronavirus shut-in crisis, I didn’t know what to think. Really I guess I didn’t think anything of it, I’d seen some people’s countdown shows before but I didn’t realize the vision until Friday night at 9 PM when I was logging into the chat to participate in the first episode. I had not realized the logistical preparation of the endeavor until I realized Noa was on a screen hosting while interviewing a revolving cast of guests AND playing the video framed within a BTYF graphic – impressive stuff! We had to start the live stream on IG a couple times over but it worked for substantial stretches and was remarkable for the first attempt at such a program in my opinion. I highly suspect they will have the technical aspects down to a science within several episodes or so and all we’ll remember is the pioneering. The event itself was crackin’, perhaps the closest thing we can have to a show right now with a bunch of the kind of people I’d normally see at an even at Serious Cartoons, the 15 to 25 people that checked it out stuck around for most of it. I have seen other artists in the I.E. and beyond innovating ways to still reach, entertain and gather with people and I’ll be writing about that and other related trends in this strange new era; be well, fam! Tristan "Tanjint Wiggy" Acker is a staff writer for Zus Entertainment, a Jooseboxx and Untapped Hip-Hop contributor, and member of the Inland Empire, California based nerdculture hip-hop group the West Coast Avengers

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